Aug 01, 2022
In General Discussions
Let’s say that you’re considering a keyword like “side effects of coffee.” According to Keywords Explorer, this gets an estimated 1,000 searches and ~800 clicks per month. sv clicks 2 However, keep in mind that if you rank for this keyword, your page will probably also rank for all kinds of related keywords and synonyms, like: what happens if you drink too much coffee - 450 monthly searches effects of drinking too much coffee - 200 monthly searches too much coffee side effects - 200 monthly searches side effects of drinking too much coffee - 100 monthly searches Since all these search queries mean roughly the same thing, estimating your potential search traffic from just a single search query is a mistake. It’s better to look at how much traffic the current top-ranking pages currently get, which is super easy to do in Keywords Explorer. Here, we see that the top-ranking page for “side effects of coffee” gets an estimated ~3,500 visits per month and ranks for over 930 keywords: keywords traffic 2 Ranking for more than one keyword like this is quite the norm. We studied three million search queries and found that the average top-ranking page ranks in the top 10 for almost 1,000 other keywords. average keyword rankings by position 1 2 The moral of the story? Don’t judge keywords on their Search volume (or Clicks) alone. Look at the top-ranking results to estimate the total search traffic potential of the topic. In most cases, the search volume of a keyword will indeed correlate with the topic’s overall ‘traffic potential’. However, being attentive to this detail will help you prioritize your keywords and find keyword opportunities that your competitors have overlooked. Keyword Difficulty SEO professionals typically gauge the ranking difficulty of a keyword manually. That is, by looking at the top-ranking pages for their target keyword. They account for many different factors to judge how hard or easy it’ll be to rank: The workload like this whatsapp number list allows both the vendor and the affiliate to focus on. Clicks are the number of clicks coming to your website’s URL from organic search results. Number (and quality) of backlinks; Domain Rating (DR); Content length, relevance, freshness; Use of the target keyword, synonyms, entities; Search intent; Branding; etc. This process varies from person to person, as there’s no consensus on precisely what is and isn’t important here. One person might believe that DR is important, and another might think that relevance plays more of a role. This lack of consensus makes life a little difficult for keyword research tool creators, as they each try to distill the ranking difficulty of keywords down to a single actionable score. After talking to many professional SEOs about the signals that a reliable Keyword Difficulty score should factor in, we realized that everyone agreed on at least one thing: backlinks are crucial for ranking. So, in the end, we decided to base our Keyword Difficulty (KD) score on the number of unique websites linking to the top 10 ranking pages.