Jul 28, 2022
In General Discussions
I couldn't participate in the competition in time because I saw that the "Tuacao" competition jointly organized by wpshiPM and TM was too late, and I was more interested in the user feedback itself. After simple sorting and thinking combined with "Tuacao", I hope to record it here. Below are some of my views and understandings of effective user feedback. If there is any inappropriateness or error in the following content, please criticize and correct me. I am also very willing to communicate with you. 1. Market demand With the popularization of the "user-centered" product design idea, the voice of users has been taken seriously, and more and more product people are willing to implement the concept of users into the whole life cycle of the product. I'm sorry, I'm the first Yeluzi PM who has officially business email list taken a temporary post in addition to the boss since the company was established 20 years ago. Users expect timely feedback and resolution of problems, and enterprises expect a unified portal to obtain user feedback to guide product optimization and version iteration. It is enough to undertake the responsibility of handling user feedback. The online customer service system is undoubtedly a very labor-intensive and cost-intensive thing, so the attention will naturally turn to a lightweight integrated user feedback processing platform like "Tu Gecao". 2. User Feedback & UGC? At present, the app side of my company also happens to have the need to collect, process and analyze user feedback. When I saw this competition, the idea was "yo? It can be used." , roughly draws the business form of "spit a slot" as follows: Take a look at the Slogan on the homepage of "Tucao": Let users help you make the product better, more than 460 products are using the feedback interactive community OK...Fine, at the beginning, I also had doubts about the user feedback platform called "Tu Gecao". The next strong UGC fragrance is coming, why should the operation and products be separated? The core requirements of enterprises for user feedback itself should be communication, reply and statistical analysis. In theory, the work of product and operation in this part overlaps, but considering the UGC attribute of "Tu Gecao" itself, it is necessary to maintain the content of the platform. Basically, it fell on the head of the operation and ran away.