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shermin sathi
Apr 06, 2022
In General Discussions
Between the first nine months of the year and the last four, getting back to business, means taking stock and redefining strategies , embarking on the long descent into the sizzling weeks before christmas. It's time to channel fresh minds, rediscover energies and take a close look at all that was done before going on vacation. These are the weapons at your disposal to refresh your email marketing strategies, from defining editorial plans to updating your campaign graphics (some great ideas in this article) and reorganizing your budget . If you Still haven't done any of this, fear not. Here's a to-do list to help you regroup and plan for the rest of the year. 1. Take stock of your progress so far how did the company mailing list subscriptions go? Which campaigns performed best ? Before you tackle the last four months of the year, analyze the sending reports to assess the effectiveness of your email and sms marketing. Based on your findings, identify which email template performed best and adapt it to new season campaigns. Use this same template to experiment with new design , copy , and call-to-action possibilities . Finally, complete an a/b test and start the new season with the right mindset to find new winning solutions! 2. Clean up your lists after every long hiatus from email marketing, It's a good idea to set aside time to clean up your recipient lists . This guarantees the best conditions for new activities in terms of deliverability . Because a large number of inactive contacts can cause delivery issues, we recommend sending a re-engagement email to all of your contacts who haven't opened your messages in the last nine months. If this last contact opportunity does not lead to anything, it is time to remove these recipients from your database. Regarding duplicate and invalid addresses, mailup automatically processes new subscribers to identify syntax errors or typos, handling bounces and unsubscribes. This ensures that your contact lists are always clean and reliable. 3. Draw your editorial plan before going on vacation,
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shermin sathi

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