Jul 31, 2022
In General Discussions
Before explaining what overseas brand marketing is, there are two pre-concepts that need to be explained first. One is the concept of brand, which is a commodity symbol with fixed representation and public awareness. The second is the concept of brand awareness, which refers to the general awareness and impression that people have Buy email list about a brand when it is mentioned. Combining the above two, overseas brand marketing can also be interpreted as the means and process of establishing a good brand awareness in people's minds for the purpose of increasing brand awareness in overseas markets. The following is a brief introduction. 1. Establishment of brand recognition Accurate and audience-based positioning of one's own products is the basic work for establishing brand recognition. The type of product should not be too broad, or the positioning is vague or the semantic meaning is unclear, otherwise people will lack understanding of the product concept. Generally speaking, the positioning of the category requires a clear and specific, audience-based, low-cost audience education, and in-demand categories. As the brand grows, the fields involved in a certain brand may be quite extensive, so the category positioning can also be extended. 2. Selection of brand core words The so-called brand core words are the words that can best express the characteristics of the product, are easily remembered by people, and represent the concentrated image of the brand. Generally, there is one and only one. Whenever people see a certain brand The first reaction is often the core word of the brand. 3. The formulation of the brand slogan There was an exaggerated assertion that "what is brand marketing? The unforgettable slogan is brand marketing". The colloquial style and brand characteristics are displayed through a slogan, which makes it easy for people to remember after listening. The second thing to note is that the brand name generally appears in the advertising slogan, and an English brand can create a Chinese name for it.